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    We have two ears and one mouth so that we can listen twice as much as we speak

    Roberto Zanetti

    Digital Strategist, Service Designer & Product Manager

  • About me

    Born in 24 June 1982, I am passionate about breakthrough technologies

    and their impact on everyday life.


    With 14+ years’ experience in defining Digital Strategy and User Experience for large international companies and small startups I perfectly combines pragmatism, creativity and innovation with great emotional intelligence, problem solving and teamwork skills.


    I am a passionate supporter of Service Design Thinking, the methodology that holistically defines a product constantly involving customers and stakeholders in iterative cycles of research, design, tests, delivery and monitoring.

  • Experience

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    Head of Digital, Social Media & Digital Marketing

    MSD Italia

    Supporting MSD Italy in defining its omnichannel strategy liaising closely with global teams and designing the overall Customer Experience for Healthcare professional, People and Institutional Stakeholders on websites, mobile apps and social media.

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    Head of Digital & CX B2B


    Developed innovative Digital Strategy and Customer Experience for Italian retailers (the community with the biggest B2B e-commerce worldwide) on websites, mobile apps and digital kiosk liaising with international teams.

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    Omnichannel UX & DT

    Poste Italiane

    I was focused on Omnichannel Customer Experience strategy and Digital Transformation strategy and implementation for the entire Poste Italiane Group

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    Co-founder & Head of Service Design


    Designed an incredibly simple UX also leveraging pretotyping (the art and science of faking it before making it) for MonkeyParking, the startup founded in San Francisco aiming to solve the parking problem connecting people looking for a parking spot with spot owners.

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    Redesign of MSDsalute

    dedicated to Italians healthcare professional

    Results: x2 Time on site, x1,5 Page Views per session, +17pp mobile sessions


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    Digital Transformation of S&W order

    dedicated to Italians retailers

    Results: 9 billion €/year revenues +0,8% vs PY, 98% customer satisfaction


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    Design of MonkeyParking

    connecting people looking for parking with spot owners

    Results: more than a half million dollars in funding