We have two ears and one mouth so that we can listen twice as much as we speak
Roberto Zanetti
Digital Strategy, Service & User Experience Design
What I do
Head of Digital & Social Media
MSD Italia
I am responsible for MSD Digital and Social Media strategy. In particular I manage MSD Salute, the biggest webportal in Italy for physicians, and all MSD social media activities especially pathology awareness campaigns for people.
Head of Digital & User Experience B2B
Lottomatica
I was responsible for the development and management of Lottomatica B2B digital assets regarding the B2B market with the biggest B2B e-commerce worldwide.
Omnichannel UX & Digital Transformation
Poste Italiane
I was focused on:
- Omnichannel Customer Experience strategy
- Digital Transformation strategy and implementation
for the entire Poste Italiane Group
Co-founder & Head of Service Design
MonkeyParking
I was focused on:
- Service and interaction design to make ensures that the product was “simple and awesome”
- Pretotying, the art and science of faking it before making it, in order to validate the business and service model
- Marketing campaign: local initiatives, social media marketing, SEOConnect with me
