We have two ears and one mouth so that we can listen twice as much as we speak
Roberto Zanetti
Digital Strategy, Service & User Experience Design
About me
Born in 24 June 1982, I am passionate about breakthrough technologies
and their impact on everyday life.
I work for large international companies and I was also the co-founder of MonkeyParking the start-up that connect people looking for parking with spot owner featured by TechCrunc, Mashable, Wired, Business Insider.
13 years
International experience in digital strategy and user experience
Now
Head of Digital and
Social Media
@MSD Italia
Previously
Head of Digital and
User Experience B2B
@Lottomatica
Omnichannel UX &
Digital Transformation Manager
@Poste Italiane
Senior Digital Consultant
@Arthur D. Little
Education
TLC Engineering - 110 summa cum laude
@Università di Roma Tor Vergata
What I do
Head of Digital & Social Media
MSD Italia
I am responsible for MSD Digital and Social Media strategy. In particular I manage MSD Salute, the biggest webportal in Italy for physicians, and all MSD social media activities especially pathology awareness campaigns for people.
Head of Digital & User Experience B2B
Lottomatica
I was responsible for the development and management of Lottomatica B2B digital assets regarding the B2B market with the biggest B2B e-commerce worldwide.
Omnichannel UX & Digital Transformation
Poste Italiane
I was focused on:
- Omnichannel Customer Experience strategy
- Digital Transformation strategy and implementation
for the entire Poste Italiane Group
Co-founder & Head of Service Design
MonkeyParking
I was focused on:
- Service and interaction design to make ensures that the product was “simple and awesome”
- Pretotying, the art and science of faking it before making it, in order to validate the business and service model
- Marketing campaign: local initiatives, social media marketing, SEO
My Skills and competences
DIGITAL STRATEGY
OMNICHANNEL STRATEGY
DIGITAL TRANSFORMATION
E-COMMERCE
USER EXPERIENCE DESIGN
INTERACTION DESIGN
CONTENT STRATEGY
DIGITAL MARKETING