Roberto Zanetti

Digital Strategy, Service & User Experience Design

I am responsible for MSD Digital and Social Media strategy. In particular I manage MSD Salute, the biggest webportal in Italy for physicians, and all MSD social media activities especially pathology awareness campaigns for people.

I was responsible for the development and management of Lottomatica B2B digital assets regarding the B2B market with the biggest B2B e-commerce worldwide.

I was focused on:

- Omnichannel Customer Experience strategy

- Digital Transformation strategy and implementation

for the entire Poste Italiane Group

I was focused on:

- Service and interaction design to make ensures that the product was “simple and awesome”
- Pretotying, the art and science of faking it before making it, in order to validate the business and service model
- Marketing campaign: local initiatives, social media marketing, SEO