We have two ears and one mouth so that we can listen twice as much as we speak
Roberto Zanetti
Digital Strategist, Service Designer & Product Manager
Experience
Head of Digital, Social Media & Digital Marketing
MSD Italia
Supporting MSD Italy in defining its omnichannel strategy liaising closely with global teams and designing the overall Customer Experience for Healthcare professional, People and Institutional Stakeholders on websites, mobile apps and social media.
Head of Digital & CX B2B
Lottomatica
Developed innovative Digital Strategy and Customer Experience for Italian retailers (the community with the biggest B2B e-commerce worldwide) on websites, mobile apps and digital kiosk liaising with international teams.
Omnichannel UX & DT
Poste Italiane
I was focused on Omnichannel Customer Experience strategy and Digital Transformation strategy and implementation for the entire Poste Italiane Group
Co-founder & Head of Service Design
MonkeyParking
Designed an incredibly simple UX also leveraging pretotyping (the art and science of faking it before making it) for MonkeyParking, the startup founded in San Francisco aiming to solve the parking problem connecting people looking for a parking spot with spot owners.
Redesign of MSDsalute
dedicated to Italians healthcare professional
Results: x2 Time on site, x1,5 Page Views per session, +17pp mobile sessions
.
Digital Transformation of S&W order
dedicated to Italians retailers
Results: 9 billion €/year revenues +0,8% vs PY, 98% customer satisfaction
.
Design of MonkeyParking
connecting people looking for parking with spot owners
Results: more than a half million dollars in funding
.
Connect with me
