• We have two ears and one mouth so that we can listen twice as much as we speak

    Roberto Zanetti

    Digital Strategy, Service & User Experience Design

  • About me

    Born in 24 June 1982, I am passionate about breakthrough technologies

    and their impact on everyday life.

     

    I work for large international companies and I was also the co-founder of MonkeyParking the start-up that connect people looking for parking with spot owner featured by TechCrunc, Mashable, Wired, Business Insider.

    12 years

    International experience in digital strategy and user experience

    Now

    Head of Digital and

    Social Media

    @MSD Italia

     Previously

    Head of Digital and
    User Experience B2B
    @Lottomatica

    Omnichannel UX &

    Digital Transformation Manager

    @Poste Italiane

    Senior Digital Consultant

    @Arthur D. Little

    Education

    TLC Engineering - 110 summa cum laude

    @Università di Roma Tor Vergata

  • What I do

    Head of Digital & Social Media

    MSD Italia

    I am responsible for MSD Digital and Social Media strategy. In particular I manage MSD Salute, the biggest webportal in Italy for physicians, and all MSD social media activities especially pathology awareness campaigns to people.

    Head of Digital & User Experience B2B

    Lottomatica

    I was responsible for the development and management of Lottomatica B2B digital assets regarding the B2B market with the biggest B2B e-commerce worldwide.

    Omnichannel UX & Digital Transformation

    Poste Italiane

    I was focused on:

    - Omnichannel Customer Experience strategy

    - Digital Transformation strategy and implementation

    for the entire Poste Italiane Group

    Co-founder & Head of Service Design

    MonkeyParking

    I was focused on:

    - Service and interaction design to make ensures that the product was “simple and awesome”
    - Pretotying, the art and science of faking it before making it, in order to validate the business and service model
    - Marketing campaign: local initiatives, social media marketing, SEO

  • My Skills and competences​

    DIGITAL STRATEGY

    OMNICHANNEL STRATEGY

    DIGITAL TRANSFORMATION

    E-COMMERCE

    USER EXPERIENCE DESIGN

    INTERACTION DESIGN

    CONTENT STRATEGY

    DIGITAL MARKETING